Taco Bell Wants To Cancel "Taco Tuesday" Trademark
(Irvine, CA) -- Taco Bell wants to cancel the trademark "Taco Tuesday." The trademark has been owned by rival Taco John's for 34 years. Taco Bell argues the phrase should be freely available to all who make, sell, eat and celebrate tacos. The fast food chain added nobody should have exclusive rights in a common phrase. Taco Bell filed a petition with the Trademark Trial and Appeal Board and it can take up to two years before a decision is made. Taco John's has a little over a month to respond and if the two sides can't reach an agreement, a trial could come into play.