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Penn State University has reported a significant increase in demand for beets, labeling them as the new "it" food among health-conscious consumers. According to a 2025 Penn State Extension report, beet acreage has more than doubled since the 2007 census, now spanning over 17,000 acres across more than 7,500 operations nationwide. This surge reflects a broader shift in American eating habits, with beets gaining popularity due to their health benefits.
Several studies suggest that beets may help lower blood pressure, increase blood flow, and protect arteries. This is largely because beets are rich in nitrates, which the body converts into nitric oxide—a compound that relaxes and widens blood vessels. Beets are also high in fiber, vitamins, and other plant compounds that reduce inflammation and promote metabolic health.
The demand for beets is not limited to fresh produce; there has been a notable rise in beet supplements, including capsules, powders, gummies, and juice shots. However, some health experts caution that these forms may provide less fiber and fewer benefits than consuming the whole vegetable.
Beets are also becoming more common on restaurant menus and diet-tracking apps. Robert Mahon, managing partner of Mahon Hospitality Group in New York City, told Fox News Digital that beets "hit a sweet spot for operators" due to their cost-effectiveness and versatility.
Despite their growing popularity, beets remain polarizing in terms of taste. A recent Mintel survey revealed that while 49% of baby boomers have tried and liked beets, only 36% of Generation Z have done the same. Preferences may ultimately come down to preparation, as beets can be easily integrated into various dishes without overhauling a menu.
The increasing demand for beets aligns with a broader consumer behavior shift towards health-aware and plant-forward eating. As Penn State Extension notes, beets have become a signal of being health-conscious, and their popularity is expected to continue growing.